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Cool! Finally, I can break down branding with a popular example that works for everyone.

Check this:

Hillary Clinton's win in New Hampshire is a perfect example of branding, or re-branding. If you're the least bit fuzzy about the meaning of branding or the power of branding, all you need do is think about the Senators comeback.

First of all, lets get the definition of "brand" down.

A brand is a label or name of a person or thing.

When I was a kid my mom brought me "offbrand" shoes, all it meant was they didn't have a popular logo.

Sikes is not Nikes.

Adidas has three stripes not four.

And Lacoste has an alligator not a giraffe.

I'm sure you get it.

Branding is just applying your name or company's name to something, that something can be a shoe, a car, a building, a wine, BUT branding can also be an idea or feeling or a market position.

Here's the part you may not know, a brand is NOT what you say you are, a brand is what other's say you are or what you appear to be.

Which leads me back to Senator Clinton.

Hillary Clinton's Old Brand was seen by many to be:

Bill's Wife, Smart, The Establishment, Firm, Emotionless, Angry, Tough, Robotic, Closed Off, Overly Formal

...but after her emotional moment (her action) in New Hampshire, many female voters got a different opinion of Hillary Clinton, The brand.

Hillary Clinton's New Brand in the eyes of many female voters quickly became:

Bill's Wife, Smart, Down-to-Earth, Everyday Woman, Human, Emotionally Connected, Open.

Believe it.

With that one action (replayed about a thousand times) we saw the power of branding on crack.

Think about it.

Regardless to how you feel about Clinton, you can see the pure power of branding.

When I'm helping to brand one of my clients, I'm trying to make their company name (or brand) identifiable with a great selling idea as Hillary rebranded herself from the emotionless, robotic, Senator and former President's wife (not a very good selling position) to the warmer, more likable, down-to-earth, Senator, former President's wife (a much better selling position).

And look what happened.

She won New Hampshire.

Most new business owners don't take advantage of branding power. Look at it this way, re-branding brought Hillary back from 13 points down 24 hours before the vote. What do you think a positive selling brand image can get you if you start right now?

Email me if you need help on branding your small business or solo-operation.

Timothy Crawford is the small business owners advertising agency. For more tips visit his website at:(http://www.timothycrawford.com) For marketing and advertising book reviews go to: http://www.squidoo.com/ADGameBooks For my advertising, marketing and copywriting blog go to: http://www.timothycrawford.com/blog

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adidas Field Socks (White/Black)

#216096.WB 80/9/7/4 acrylic/spandex/elastic/nylon. Imported.

One of the most important components of a cheerleaders uniform is her shoes. The type of shoe that a team wears can make the different between a safe and success season or a season full of failed stunts, injuries, and tons of blisters. To make sure that you start out your cheer career on the right foot, here are a few guidelines that can help you choose the right shoe.

• The Cost of Comfort: Price can be a major factor when deciding what shoes to purchase for the individual or the team. Often times cheerleading squads are under strict budget limitations or need to partake in fundraising events in order to purchase equipment. Unfortunately, a cheap shoe is not always going to be the best choice. When it comes to cheerleading shoes, often times you get what you pay for. Cheaper shoes can be lower in quality, less comfortable, and not as durable as their expensive counterparts. There are however discount vendors or vendors that will offer a discount when ordering in large quantities. Make sure to do your research before purchasing your shoes to make sure you get the best shoe for the best price.
• The Perfect Fit: Comfort is a big issue when it comes to selecting the perfect shoe. There are a few qualities that you will need to look for in a shoe if you want to make sure you choose the right one. The most important factor to consider when purchasing a cheerleading shoe is the level of support it will offer. You will need a shoe that will take you through all the stunts and jumps you will be doing throughout the year. You should also look for a lightweight shoe that allows your foot to breath. Finger grooves on the soles of the shoe will also be a useful addition that will help you through stunts where you or your cheermates will be lifted into the air. If you choose shoes that are not adequate enough, you will put yourself at risk for injury and discomfort the entire season.
• Added Bonuses: There are a few more things to consider in your search for shoes besides affordability and comfort. Obviously the availability of your teams colors and the style your team prefers is going to play a role in what shoes to purchase. It is also important to consider what type of activities you and your team will be engaging in. If your routines are comprised of mainly difficult stunts and rigorous jumps and flips, it may be best to consider shoes that are made specifically for that. Look for brands that offer optimum cushions and flexibility. Some of the brands that are popular are Adidas, Asics, Kaepa, and Nike.
• Time Restraints: One more thing to consider before you buy shoes, especially if youre ordering them, is the amount of time it will take for them to get to you. If you are ordering shoes for the entire team and have a performance or competition in a few days time, it may be best to find a company that has clean customer service record and can deliver your shoes on time.

For more information about buying quality cheerleading shoes as well as all your other cheer needs, visit http://www.justforkix.com. Just for Kix is the one stop shop for quality cheerleading shoes, cheerwear and dancewear at affordable discount prices.

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adidas Men's Kanadia TR Running Shoe

Get aggressive, storm that trail and kick up some dust. With its spiky, mud-shedding TRAXION outsole, air mesh ventilated upper and adiPRENE® enhanced cushioning, there's simply no stopping you.

Who will be the next manager of Man United when Sir Alex Ferguson finally decides to step down? One thing is for sure, it will certainly be a difficult appointment. At the moment many see Martin O'Neill as the favourite to take over from Sir Alex however I have a hunch for a person who thus far has not even been mentioned for the position.

No one can argue that Sir Alex Ferguson has performed supremely well since becoming the manager of what many consider to be the best football team in the world, Manchester United. It will be very hard for whoever takes over from Sir Alex to fill his shoes as they say.

There are numerous foreign managers who, as usual, will be in contention for the role. I would hope that an English manager could be appointed and have a strong feeling that the son of Sir Alex, Darren Ferguson, could have a great chance. Yes I know what your thinking, that I am a little crazy, but lets look at the facts. Both Sir Alex and Darren were not the best of players but did reach a fairly high standard, Darren is likely to have learnt a lot from his father, Darren is doing supremely well with Peterborough United, the team he currently manages.

At this stage Darren would be a big outsider but what would happen if he continued to have success at Peterborough? What would also happen if Sir Alex Ferguson recommended his son for the role? Take it from me in a couple years time Darren Ferguson could well be the favourite to take over from his father at Manchester United.

I am not a United supporter, I actually support my local team Birmingham City. I feel that the appointment of Darren would be a real "Roy of the Rovers" football story and would love to see it happen.

My vote would be that Darren Ferguson takes over as manager with Paul Ince as his assistant, what a management team that could be!

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:
stuttering
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adidas Men's Samba Classic Soccer Shoe

Adidas' legendary indoor shoe, the Samba Classic Soccer Shoe, features soft leather and a low-profile gum rubber outsole to give the elite player ultimate control. They also offer a full-grain leather upper for comfort and a soft feel, die-cut EVA for lightweight comfort. Better yet, they have a non-marking outsole for use on polished indoor surfaces.

Euro Sport soccer is composed of teams that are a part of Europe. They have shown the strength and their abilities well in the sport. Fans are so passionate that they will give their full support of the teams. Due to its popularity, there are many endorsers who partnered with their accessories and gears like Nike, Adidas, Umbro and Puma to name a few.

The sport shop has opened a wide variety since women are already into the game. This is a good opportunity for the producers to have their products to be available nationwide. Fans all over the world can purchase these items through online which are more accessible for them. They don't need to go out of their house and shop.

From shoes to jersey and bags they have it all. Fans can find their items through online and in any sport stores. You can find jerseys of your favorite European player and also the other items they used during matches. Indeed Euro Sport soccer is a one stop shop for football fans. They have even jewelries for both sexes that have team's logos and cool designs. Kid's apparel are also available since kids at young age are now into football.

Sporty women will surely love it since there are pretty colored jerseys that are designed for them. These are exclusively all about the countries teams and clubs. There are many good buys in their online store that you can search those hard to find gears. You can also get discounts and avail on sale periods.

Watch Videos about Euro Sport soccer.

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adidas Field Socks (White/Black)

#216096.WB 80/9/7/4 acrylic/spandex/elastic/nylon. Imported.

Custom team soccer uniforms have started emerging as a trend in the world of soccer. During the early years of the sport, the traditional uniforms of players are simple which usually comes printed with simple designs and color. This goes with the soccer jerseys, shoes, shorts and other kits for soccer.

As the sport reached the modern era, things have changed when it comes to the design and looks of team uniforms. Today team uniforms can be customized depending on the team or individual choices. Team uniforms can now be printed with different font types with different colors and comes with shadowed prints. There is also a change of materials such as the use of shiny polyester materials with bright colors used to add up some shine on the players while on the field.

These uniforms sometimes come with embroidered logos or names, mostly the bearing the names of the players and the team they represent.

Nike is one of the pioneers in making the best and unique custom team soccer uniforms both for national and international teams. It is also responsible in creating replicas of many of the great apparels in the market today. Among the satisfied clients of Nike are teams like NJ Soccer Camps, NJ Youth Soccer Teams, New York Youth Soccer and many other teams.

There are large selections of customization available for your team's uniform which you can choose from and standout among the crowd of spectators and your opponents. Now is your chance to have the best unique design for your team.

Watch Videos about custom team soccer uniforms.

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