Friday, 13 March 2009

adidas Little Kid's Superstar 2G Sneaker

Introduce the next generation to the iconic shell-toe style that has made the Superstar one of the most beloved adidas shoes for, well, generations.


Running shoes have evolved throughout its history, both in design and in performance.

The earliest pair of running shoes were called plimsolls. It was created using vulcanization, wherein rubber and clothe are fused together using heat. This is a technique still in use these days. These plimsolls were lightweight and comfortable, and were actually called "sneakers". In 1917, the Keds shoe company started mass producing and selling them to America.

While Keds was the first to sell trainers on the market, specialist running shoes have been around for a long time.

For example, in the late 1890's, J.W. Foster and Sons (now known as Reebok) created one of the earliest running shoes that were equipped with spikes on the underside of the shoe. The British founder of Reebok, Joseph William Foster, wanted to develop a shoe that would increase speed while running, as running and racing were his passion and primary goal driver. Thus spikes were added to the design.

The German Adi Dassler (founder of Adidas) further improved the spike technology in 1925. He created a range of shoes with hand forged spikes, with different spikes for different types of running shoes. He also used lightweight materials for easier usage and faster speed in running.

Today's running shoes are a combination of technology from its earliest conception and the demands of present day athletes. Now that podiatrics or foot medicine is integrated into the picture, running shoe designs incorporate foot health into its features. Primarily, different shoes are designed for different foot types. Today's technology have allowed vast improvements in comfort, design and performance.

To discover additional little known tips about The Evolution of Running Shoes, check out my FREE guide at The Running Advisor

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